Leadership is an industry. We mustn’t forget that. There are many people who make a lot of money thanks to our interest in leadership. But how did leadership become such a successful industry?
Well, one reason may be the way leadership is marketed. It targets decision-makers with one very simple message: You’re important! In fact, you’re crucial to the success of your company, political party, school or what have you. Therefore, you need to invest money and time in yourself and your leadership. If you do that, you will be able to get more people to do what YOU want.
Talk about appealing to people’s egos. No wonder leadership has become such a successful industry.